Content leadership | Assembling an editorial army (IBM)
As a director of content, I built a team in 2021 to handle a $500K research- and writing-intensive engagement for IBM Cloud Learn Hub, an online repository for highly technical, long-form educational content that audiences coveted based on SEO keyword research.
Particulars of the initial engagement included:
- 144 articles researched and written (1,500-word average) by the team
- 8 IBM content leads at IBM to satisfy
- 7 freelance writers to interview, hire, train and manage
- 7 cross-functional staffers to work with
THE CROWNING ACHIEVEMENT: RENEWING THE ENGAGEMENT AND CONTINUING TO SCALE.
Need and opportunity aligned for Year 2 of the engagement. To gain increased efficiency, I leaned heavily on my journalism background. In this case, it involved the successful implementation of a remote editorial staff of editors and writers that each covered a specific "beat" (i.e. category) including cloud, cybersecurity, data & AI, etc.
Committing to a flexible working model made all the difference!
Content writing & strategy | Thought leadership, guidance...
Striking a different chord: 3 strategies for standing out in competitive markets
Striking a different chord: 3 strategies for standing out in competitive markets
Striking a different chord: 3 strategies for standing out in competitive markets
[Indigo Slate blog post]
Inflation frustration? Try pulling these content levers for relief
Striking a different chord: 3 strategies for standing out in competitive markets
Striking a different chord: 3 strategies for standing out in competitive markets
[Centerline Digital blog post]
The new and necessary breed of content... do you have it?
Striking a different chord: 3 strategies for standing out in competitive markets
Game on! 5 sportswriting hacks for creating winning content
[Centerline Digital blog post]
Game on! 5 sportswriting hacks for creating winning content
Own your interview: 9 questions every content writing candidate needs to ask
Game on! 5 sportswriting hacks for creating winning content
[LinkedIn article]
Consider your sources: What's missing from your content strategy?
Own your interview: 9 questions every content writing candidate needs to ask
Own your interview: 9 questions every content writing candidate needs to ask
[Centerline Digital blog post]
Own your interview: 9 questions every content writing candidate needs to ask
Own your interview: 9 questions every content writing candidate needs to ask
Own your interview: 9 questions every content writing candidate needs to ask
[MarketingProfs article]
Creative direction | Bringing content to life in video
IBM Supply Chain Business Network
IBM Maximo Enterprise Asset Management
IBM Power Systems Hybrid Multicloud
Live-action + motion graphics product overview for a cloud-based digital business network that enhances collaboration and visibility into the lifecycle of every B2B transaction. [Video via IBM Media Center]
IBM Power Systems Hybrid Multicloud
IBM Maximo Enterprise Asset Management
IBM Power Systems Hybrid Multicloud
Live-action "Lightning Round"-style SME interview with the chief architect for Power Systems Hybrid Multicloud. He races against the clock to answer six questions customers regularly ask.
[Video via IBM Media Center]
IBM Maximo Enterprise Asset Management
IBM Maximo Enterprise Asset Management
IBM Maximo Enterprise Asset Management
Voiceover-driven, scenario-based storytelling product demo that combines stock video, motion graphics and on-screen text with screen grabs of the IBM Maximo EAM platform's interface.
[Video via IBM Media Center]
Voiceover work | Freelance VO artist for hire
CloudFactory
Sengled Smart Lighting
Pacific Western Bank
[Video via YouTube]
Pacific Western Bank
Sengled Smart Lighting
Pacific Western Bank
[Video via Vimeo]
Sengled Smart Lighting
Sengled Smart Lighting
Sengled Smart Lighting
[Video via YouTube]
Journalism | Favorites from the sportswriting archives
What's the risk for Tom Brady? (2011)
A Father's Day gift for Milford coach (2012)
What's the risk for Tom Brady? (2011)
[ESPN.com] With a labor strike looming, my report examined whether Brady's decision to be the face of an NFL lawsuit would backfire.
From Nashua to the NFL (2012)
A Father's Day gift for Milford coach (2012)
What's the risk for Tom Brady? (2011)
[ESPNBoston.com] Shortly after being drafted by the Chargers in 2012, my article chronicled the NH athlete's path to pro football.
A Father's Day gift for Milford coach (2012)
A Father's Day gift for Milford coach (2012)
A Father's Day gift for Milford coach (2012)
[UnionLeader.com] A freak snowmobile accident nearly cost the young son of a high school football coach his leg.