Hello! I'm Marc Thaler.

Corporate & Brand Marketer

Content, Creative & Strategy

I believe everyone has a story. Here's a little of mine.

My Career

My Background

I am a Boston-born, New England native living just outside Raleigh, North Carolina. Late in 2012, I transitioned from a 10-year career in journalism to content marketing. Overall, I have 20 years of professional experience as a content creator specializing in scriptwriting, copywriting, copy editing, brand messaging, interviewing and strategy.

My Background

Proud Syracuse University grad (2000) here! I studied broadcast journalism at the S.I. Newhouse School of Public Communications. After hanging it up as a sportswriter, primarily for New Hampshire's only statewide daily newspaper, I started my second act as a content writer and agency creative in enterprise B2B tech marketing.

My Passion

My Background

My Passion

Uncovering compelling themes in the stories people tell to turn often complex and technical topics into relatable narratives that demonstrate empathy, educate, entertain and inspire. (And I apply the five principles of ethical journalism to do it: Truth & Accuracy; Independence; Fairness & Impartiality; Humanity; and Accountability.)

Content direction | Success by the numbers

As a director of content, I built a team to handle a $500K research- and writing-intensive engagement for IBM Cloud Learn Hub, an online repository for highly technical, long-form educational content that audiences coveted based on SEO keyword research.

The 11-month engagement in 2021 was a massive success by several measures, including:

Tackling a content project of workload size and budget scope that previously had never been taken on
Committing to cross-department and cross-functional collaboration of unprecedented scale
Regularly vetting, interviewing, hiring, training and managing remote, US and international writers

THE CROWNING ACHIEVEMENT: RENEWING THE ENGAGEMENT IN 2022 FOR 2x ($1M).

Need and opportunity aligned for Year 2 of the engagement. To gain increased efficiency, I leaned heavily on my journalism background. In this case, it involved the successful implementation of a remote editorial staff of editors and writers that each covered a specific "beat" (i.e. category) including cloud, cybersecurity, data & AI, etc.

Committing to a flexible working model made all the difference!

Content writing & strategy | Thought leadership, guidance...

Striking a different chord: 3 strategies for standing out in competitive markets

[Indigo Slate blog post]

Inflation frustration? Try pulling these content levers for relief

Striking a different chord: 3 strategies for standing out in competitive markets

[Centerline Digital blog post]

The new and necessary breed of content... do you have it?

Striking a different chord: 3 strategies for standing out in competitive markets

Game on! 5 sportswriting hacks for creating winning content

[Centerline Digital blog post]

Game on! 5 sportswriting hacks for creating winning content

Own your interview: 9 questions every content writing candidate needs to ask

Game on! 5 sportswriting hacks for creating winning content

[LinkedIn article]

Consider your sources: What's missing from your content strategy?

Own your interview: 9 questions every content writing candidate needs to ask

[Centerline Digital blog post]

Own your interview: 9 questions every content writing candidate needs to ask

[MarketingProfs article]

Creative direction | Bringing content to life in video

IBM Supply Chain Business Network

IBM Power Systems Hybrid Multicloud

Live-action + motion graphics product overview for a cloud-based digital business network that enhances collaboration and visibility into the lifecycle of every B2B transaction. [Video via IBM Media Center]

IBM Power Systems Hybrid Multicloud

Live-action "Lightning Round"-style SME interview with the chief architect for Power Systems Hybrid Multicloud. He races against the clock to answer six questions customers regularly ask.

[Video via IBM Media Center]

IBM Maximo Enterprise Asset Management

Voiceover-driven, scenario-based storytelling product demo that combines stock video, motion graphics and on-screen text with screen grabs of the IBM Maximo EAM platform's interface.

[Video via IBM Media Center]

Buck HR Administration

IBM Maximo Enterprise Asset Management

Voiceover-driven overview that combines the use of animation, kinetic text and music composition to explain the advantages of enlisting Buck to handle HR and benefits administration. [Video via Buck.com]

Journalism | Favorites from the sportswriting archives

What's the risk for Tom Brady? (2011)

[ESPN.com] With a labor strike looming, my report examined whether Brady's decision to be the face of an NFL lawsuit would backfire.

From Nashua to the NFL (2012)

What's the risk for Tom Brady? (2011)

[ESPNBoston.com] Shortly after being drafted by the Chargers in 2012, my article chronicled the NH athlete's path to pro football.

My strengths | via StrengthsFinder.com

Maximizer

Consistency

Excellence, not average, is my measure. Turning something strong into something superb is a challenge I find thrilling.

Consistency

I believe people work best in an environment where the rules are clear and applied equally to everyone.

Relator

Consistency

Relator

Encouraging deeper relationships, and cultivating them, is as valuable to me as it is rewarding.

Harmony

Relator

Looking for areas of agreement is very important to me.

Empathy

Harmony

Empathy

My sense of how others feel enables me to help them express what's on their mind.

Hello! I'm Marc Thaler.

I believe everyone has a story. Here's a little of mine.

My Career

My Background

My Background

My Background

My Background

My Background

My Passion

My Background

My Passion

Content direction | Success by the numbers

Content writing & strategy | Thought leadership, guidance...

Striking a different chord: 3 strategies for standing out in competitive markets

Striking a different chord: 3 strategies for standing out in competitive markets

Striking a different chord: 3 strategies for standing out in competitive markets

Inflation frustration? Try pulling these content levers for relief

Striking a different chord: 3 strategies for standing out in competitive markets

Striking a different chord: 3 strategies for standing out in competitive markets

The new and necessary breed of content... do you have it?

Striking a different chord: 3 strategies for standing out in competitive markets

Game on! 5 sportswriting hacks for creating winning content

Game on! 5 sportswriting hacks for creating winning content

Own your interview: 9 questions every content writing candidate needs to ask

Game on! 5 sportswriting hacks for creating winning content

Consider your sources: What's missing from your content strategy?

Own your interview: 9 questions every content writing candidate needs to ask

Own your interview: 9 questions every content writing candidate needs to ask

Own your interview: 9 questions every content writing candidate needs to ask

Own your interview: 9 questions every content writing candidate needs to ask

Own your interview: 9 questions every content writing candidate needs to ask

...as well as these additional writing samples

Creative direction | Bringing content to life in video

IBM Supply Chain Business Network

IBM Power Systems Hybrid Multicloud

IBM Power Systems Hybrid Multicloud

IBM Power Systems Hybrid Multicloud

IBM Power Systems Hybrid Multicloud

IBM Power Systems Hybrid Multicloud

IBM Maximo Enterprise Asset Management

IBM Maximo Enterprise Asset Management

IBM Maximo Enterprise Asset Management

Buck HR Administration

IBM Maximo Enterprise Asset Management

IBM Maximo Enterprise Asset Management

Marc always brings his best to any project. If I were putting together my dream team for a content project, Marc would be the first person I'd call.

Voiceover work | Freelance VO artist for hire

CloudFactory

Sengled Smart Lighting

Pacific Western Bank

Pacific Western Bank

Sengled Smart Lighting

Pacific Western Bank

Sengled Smart Lighting

Sengled Smart Lighting

Sengled Smart Lighting

Journalism | Favorites from the sportswriting archives

What's the risk for Tom Brady? (2011)

What's the risk for Tom Brady? (2011)

What's the risk for Tom Brady? (2011)

From Nashua to the NFL (2012)

What's the risk for Tom Brady? (2011)

What's the risk for Tom Brady? (2011)

Mission statement | Written in 2017 and still rings true

One of the best things I did in my career was to hire Marc away from sportswriting.

My strengths | via StrengthsFinder.com

Maximizer

Consistency

Consistency

Consistency

Consistency

Consistency

Relator

Consistency

Relator

Harmony

Harmony

Relator

Empathy

Harmony